The go-to-market playbook.
The GTM Playbook: A Practical Strategy for Business Success
74,224 new companies are registered every month in the UK.
90% of them will fail.
The bigger tragedy than the failure is that most fail for common, predictable, and preventable reasons.
Go-to-market (GTM) failure isn’t about effort. It’s about blind spots.
I know because I’ve been there.
I failed, not because I was bad everywhere, but because I was fatally bad somewhere.
So, this playbook exists to eliminate the silly risks and surface the biggest opportunities.
It gives small and medium businesses a simple, structured way to think about:
- Their company
- Their brand
- Their markets
- Their competition
- Their commercial model
- Their products and services
- Their positioning and messaging
What's inside
- A complete step-by-step GTM process
- 30 structured exercises covering every key decision
- Clear explanations of what matters and why
- Worksheets and templates to document your strategy
How it works
This isn’t a passive course.
It’s a working process.
You go through the steps, fill out the worksheets, and leave with a real, practical GTM strategy.
A video guides you through using the templates so you can focus on execution.
Who it's for
- A solo founder mapping out their market
- A small team aligning their strategy
- A business owner making sure they’re not missing anything
If you’re launching, scaling, or repositioning, this playbook will help you avoid common mistakes and build with confidence.
Get started now.
"The Go-to-Market Playbook" ensures clients gain clarity about their markets, competitors, and how to win against them. They will define products at their highest value and develop actionable commercial and financial models for budgeting and roadmap planning. With powerful positioning and messaging tools, they will be market-ready, equipped to prioritize and design the best marketing strategies including sales enablement tactics. Through this comprehensive approach, clients will not only develop a deep understanding of their market segments and ideal customers but also build quantified commercial plans to guide their efforts. They will craft compelling messaging using powerful story frameworks across various platforms. Additionally, the playbook provides tools to align marketing strategies with the buyer's journey, ensuring that marketing efforts are measurable and effectively contribute to business goals. By the end of the course, clients will have the confidence and tools needed to execute successful go-to-market strategies, enabling them to navigate the complexities of the digital product landscape with clarity and precision.